It all started in a Bangkok hostel.
Alex and I (Yang) grew up on opposite sides of the world. One in China, the other in the States.
One fateful night, we stumbled upon each other in a youth hostel in Thailand while on vacation. It’s amazing how chance meetings can sometimes change the course of your life!
After years of long distance, we finally decided to meet in the middle and make the UK our home.
“Do you have sweaty balls?”
“Are your undies uncomfortable?”
While working in finance, Alex regularly complained about his underwear not fitting properly. When we couldn’t find a solution in the market, I decided to do something ballsy about it!
I travelled around the globe for his globes. I tested thousands of fabrics and beta tested 40+ prototypes before finding one that everyone seemed to love!
What began as an idea quickly took off on Kickstarter!
Within the first 30 days of our Kickstarter launch, we had thousands of people pre-ordering JustWears. JustWears quickly climbed the charts to become the most backed apparel project in the UK!
We were overwhelmed and overjoyed by the amount of support we received from those early supporters!
On the ball.
We make one thing; incredible underwear, and we do it better than anyone else.
We aim to never take ourselves too seriously and have fun with every interaction.
Keeping it fresh.
We never stop learning and improving. We’re not scared to listen to our customers and change things when we think we can do better.
Be humble, but have balls.
We’ll always be up to take on some big bold challenges (we hope we’ll inspire others to do so as well), but no matter how well we do, we will always stay grounded.
Always Being Cool — ABC!
It’s that simple. That’s why you will always be able to talk to someone at JustWears about your undies and get a personal insight into the processes and decisions we make.
We went on BBC2’s Dragons’ Den!
We wanted to show the dragons that JustWears was the most comfortable underwear your balls deserve... and we did! Touker Suleyman had confidence in us and said “you two together will make it” and we also couldn’t be happier to hear that Peter Jones is wearing JustWears now!
Time For A Comfort Upgrade
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